Baghdad/ Al-Mawrid News
Visa, the leading global digital payments company, announced its cooperation with the Central Bank of Iraq to raise awareness and provide digital payments among consumers in Baghdad.
This is considered a major effort to help Iraqi society understand the nature of the global economy based on digital payments, and to address common concerns and misconceptions among consumers about the benefits of digital payments compared to paying with cash.
The marketing campaign organized by Visa and the Central Bank of Iraq came under the slogan “What are you waiting for?” With the aim of encouraging people to use digital payments. The campaign highlighted the tangible benefits of digital payments compared to paying with cash, including safety, security and convenience, better spending tracking, as well as the global acceptance of digital payments at more than 70 million merchant sites when traveling abroad, or on e-commerce sites. Globalism.
in support of the marketing campaign organized by Visa and the Central Bank of Iraq; A local comedy group presented entertaining scenes about the additional benefits of using a Visa card, which helped to get people’s attention.
On this occasion, Duha Abdul Karim Muhammad, Director-General of the Payments Department at the Central Bank of Iraq, said: “Digital payments offer a set of many benefits, especially their pivotal role in laying the foundation for new experiences and business models that are an integral part of achieving the vision of the State of Iraq during this stage. Next, to achieve a diversified digital economy and increase global competitiveness.At the Central Bank of Iraq, we are pleased to work with Visa, as efforts resulting from such public-private sector collaboration help accelerate the Government of Iraq’s priority to promote inclusive, sustainable and equitable economic growth for the country’s entrepreneurs companies, and societies.
Mario Makari, Country Director of Visa, Lebanon and Iraq commented: “Our mission at Visa is to enable individuals, businesses, and economies to thrive and support small businesses while keeping pace and adapting work in a rapidly evolving world, and thus is one of our top priorities. With a large number of Iraqis moving to digital commerce, it is critical that we support all relevant communities with the resources and resources needed to support their digital transformation. We are pleased to partner with the Central Bank of Iraq on this important initiative to support the adoption of digital payments in the country.”